Any account of the Christian story that begins with the issue of my own individual, personal salvation can never speak prophetically to the fact that I remain a selfish bastard. Such a religion cannot reform my consumerist, self-interested mindset, because it is a religion grounded in self-interest. It teaches us to worry about our own "souls" and to consider how the religion can make our lives better - to help us be better versions of the kind of people we think we should be.
If we are saved by that kind of religion, we are yet damned.
Every new church start-up that sends out postcards or rents these billboards that proclaim, "Church was never meant to be boring," or make some claim to fulfill our middle class aspirations as they are, might really be serving as instruments of God's judgment by compounding those selfish tendencies. How about, "Get on board with what God's doing in the world?"
And yes, there is a billboard on New Circle Road right now that depicts someone leaping into the air with the caption, "church was never meant to be boring."
Christ have mercy.